NIGERIA – Tolaram Nutri Beverages Limited, a subsidiary of Tolaram Group, has added to its portfolio a new variant of its flagship beverage brand Goodlife.
The new product dubbed, Goodlife Zobo Ginger is made from a blend of hibiscus leaves extract popularly known as Zobo, and ginger flavours, an exceptionally thirst-quenching beverage
The drink is designed both for everyday nourishment as it contains Vitamin C making it a perfect refreshment for any occasion.
According to Isaac Egbe, National BTL Manager, “Consumers are searching for the ultimate refreshment, but also don’t want to sacrifice the state of their health. That’s where Goodlife Zobo Ginger Drink comes in.”
“We are confident that it will be loved and enjoyed across all age brackets, awarding them the opportunity to taste the goodlife in a drink.”
To ensure easy access, the drink is packaged in a handy PET bottle that further drives convenience as one can enjoy it anywhere and even on the go.
Tolaram Nutri Beverages made its debut in the Nigerian market in 2019 with the launch of GoodLife Magik fruit drink in three variants i.e., orange, watermelon & mango, fortified with key nutrients such as Vitamin-C and glucose for energy boosting.
Over time, the company has built extensive distribution networks and accumulated a wealth of knowledge and expertise in brand management and local markets.
With its own packaging and distribution company, it has successfully reached all corners of the West African market.
The launch of Goodlife Zobo Ginger comes days after Chi Limited, a major producer of juice brands in Nigeria, unveiled new 125ml & 50ml pack sizes of its recently launched Chivita Active Zest brand.
Chivita Active Zest, which was launched mid last year in a 330ml can, is made from a mix of 5 citrus fruits with all-natural ingredients, no artificial preservatives, and flavors.
Additionally, it is fortified with vitamin C for immunity support, and it is a good source of vitamin B1 and D3 for faster body metabolism.
Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life.
The new packs are a strategic move aimed to ensure product affordability and accessibility to a wider spectrum of Nigerian consumers.
Further exciting the Nigerian kids, Chi launched Chivita Smart Malt Drink, a health drink to provide them with the right energy to learn and to play.
The beverage is rich in Vitamin A, B1, B2, B3, B5, B6, B12 and E, bursting with great taste to ensure total enjoyment by the targeted consumers.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE
