KENYA – Tropical Heat, a leading Kenyan spices and snacks manufacturer, has introduced a new look of its Spice Family range of herbs and spices, featuring a new environmentally friendly packaging.
According to Tropical Heat, the new look “showcases a fresh ‘face’ for the brand while preserving its hallmark traits of authenticity, quality, and consistency.”
A major highlight of the brand refresh is a new “tamper evident seal” which the spice maker says will replace the old plastic wrap, contributing to a reduction in the brand’s plastic footprint.
The new packaging will also include a bright and fresh appearance, which is aimed at enhancing the spices’ shelf appeal.
The company will also color code different spices and increase name legibility for consumers to easily identify their favorite spices.
Also, each item in Tropical Heat’s spice family will now include individual QR codes that will provide consumers with tips, recipes, and benefits of the spice.
“This project has been a blend of art and science; a combination of research and reflection; a team effort and a testament to our HEAT values,” the company said on LinkedIn.
The brand expresses gratitude to its partners, consumers, and team for their dedication, loyalty, and passion, inviting all stakeholders to join hands in heating up the culinary experience.
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