KENYA – Kenyan-based technology food distribution platform, Twiga Foods has further climbed the value chain with the launch of its first private label rice dubbed SokoYetu Rice.

Twiga foods is known to source produce directly from farmers and delivers it to retail outlets, kiosks, and market stalls who sell to the end consumers.

The launch of the new long grain rice further cements the company’s support to Tanzanian rice farmers in the Kapunga area.

Freshly milled directly from paddy, SoKoYetu Rice is sold at the company’s online store known as Soko Yetu.

“Today marks a milestone as we launch the first product in our Twiga Private Label line, SokoYetu. This is a Tanzanian long grain rice grown in the Kapunga area,” said Peter Njonjo, Group CEO.

Company name: Twiga Foods

Country: Kenya

Product type: Rice

Innovation: New product

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