Tyson Foods rolls out new festivity treats
USA – Tyson Foods is rolling out a new holiday-ready offering: the Garlic Thyme and Rosemary Bone-in Frenched pork loin roast, now available at Kroger and select retailers across the U.S. in time for the holiday season.
Marketed as an “affordable elegance with fool-proof preparation,” this product is crafted to provide an attractive and flavorful centerpiece with minimal preparation required.
The pork loin roast is a bone-in, center-cut piece of meat with the excess fat and cartilage trimmed away, showcasing a refined presentation that enhances both taste and texture.
Tyson has aimed the product at consumers who want convenient meal options without sacrificing quality or flavor, meeting the demand for premium yet easy-to-prepare options at home.
Chef Will McCormick, senior culinary innovation manager at Tyson Foods, explained the inspiration behind the pork roast, highlighting the focus on flavor and shared meal experiences.
According to McCormick, the choice of garlic, thyme, and rosemary builds on familiar flavor profiles that complement pork’s natural richness.
McCormick noted the importance of balancing flavors developed in the kitchen with the way customers experience them.
The roast’s garlic and thyme seasonings are designed to release aromatic herb notes during cooking, adding depth to the dining experience.
When sliced, the roast reveals a moist, rich interior, delivering flavors of garlic, thyme, and black pepper throughout.
The new Frenched Pork Loin Roast is developed for home cooks, with Tyson emphasizing that its relatively lean cut is well-suited to slow roasting, thanks to a thin fat cap that bastes the meat during cooking.
Tyson Foods has positioned the product as an affordable option within the premium meat category, pricing the roast in four-unit packs with an estimated price of US$4.99 per pound or between US$14.99 and US$18.99 per unit, offering an alternative to pricier proteins like beef.
According to Tyson, the roast provides good value for holiday entertaining, aligning with consumer spending trends.
Recent data from the Power of Meat report indicates that one in ten shoppers are inclined to spend more on meat for occasions like family gatherings and holiday celebrations.
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