INDIA – American food ordering and delivery platform, Uber Eats and India’s largest café chain Café Coffee Day have entered a partnership to launch a network of virtual restaurants available for delivery exclusively on Uber Eats app.
Under the partnership, the first restaurant brand is set to launch in November this year.
An ET Retail report indicates that Uber Eats will help Cafe Coffee Day with data, analytics, and insights to help identify food or cuisines that consumers crave the most.
The two will then be able to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
The new brand will allow business owners explore new culinary options and reach a wider audience by using the space in their existing kitchen.
“We are thrilled to partner with Cafe Coffee Day the pioneers of café culture in India- our fastest growing global market.
Using experience and lessons learned in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities.
Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button,” said Jason Droege, Vice President of UberEverything at Uber Technologies.
The food delivery firm is set to get leverage from CCD’s footprint, which operates 10 outlets of Cafe Coffee Day in Bangalore.
Speaking on the development, Venu Madhav, CEO, Cafe Coffee Day said: “As far as the investment is required there is not much to be done.
The premise is already there; the kitchen is there.
You just have to add equipment to fill in what we have. The people are already there.”
Uber Eats is currently present in 37 cities in India with a strong presence in tier 2 cities and plans adding 100 new restaurants to its platform every day.
CCD on the other hand has a network of 1,742 cafes across 246 cities in India.