UGANDA – Hariss International Limited, Uganda’s fast-growing manufacturers of food and beverages, has fostered convenience in its drink offering with launch of additional pack size for its renowned Oner Fruit Juice.
The popular drink which is available in Mango, Apple and Berries flavours, was previously coming in a 500ml PET bottle only and is now available in a family size 1 litre bottle and an ‘on the go’ 200ml bottle.
The innovation was driven by the increasing market demand from a cost-friendly, convenient and functional size of the product, meeting the diverse consumer needs in Uganda.
“Oner Fruit Juice which was first launched into the market in 2015 has captured the taste buds of many Ugandans and as such has cemented its place as Uganda’s most preferred fruit juice.
“Oner fruit Juice has a heritage of nourishment, refreshment and a nice aroma that is typical of nature,” indicated the company.
The introduction of the new pack size comes months after the launch of its new premium water brand dubbed ‘Krystal Natural Mineral Water’.
Sticking true to its name, Krystal is packaged in a 500ml sleek, elegant PET bottle with crystal-like edges, providing a firm grip as one sips the drink. The water is ozonated and UV treated making every sip pure and vibrant.
The debut came in quick succession after the company’s introduction of sugar free variant of its Oner Apple Juice.
Uganda’s beverage market is poised for strong growth due to increasing population, rising disposable incomes, coupled with changing trends and product innovations.
Dominant players like Coca-Cola and PepsiCo through their subsidiaries, have recently introduced new products in the market and expanded their production capacities in a bid to meet the rising demand.
Earlier last month, Crown Beverages Limited, the operating unit of PepsiCo in Uganda, introduced Pepsi MAX, a low-calorie and sugar-free cola in the market.
The launch is part of CBL’s ongoing focus of helping consumers to make healthier choices as it stamps its lead position in the Ugandan soft-beverage market.
The company has also unveiled a new 20 litre jumbo size bottle of its Nivana water brand, packaged at its newly established water processing lines.
Meanwhile, Coca-Cola Beverages Africa in Uganda, launched Minute Maid Fruity Boost Mango drink, produced at the company’s new US$15 million production line.
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