UGANDA – Uganda Breweries has launched the Diageo One App, a self-service portal to enable its customers such as stockists, retail shops, restaurants, distributors and bars to buy products directly from its distributors.

The East African country is the third Diageo Market to launch the app across the world after Guinness Ghana Breweries PLC and Kenya Breweries Limited.

Other than fostering direct connection to distributors, the B2B e-commerce application will communicate on brand information and promotions.

Fostering a convenient ordering system, the platform is fashioned with a tracking system and undertakes delivery of ordered items in 24 hours.

Speaking at the app launch, the UBL MD Andrew Kilonzo said the innovation is timely as the economy is grappling with high costs of doing business, skyrocketing fuel prices and inflation.

“This app will provide retailers a convenient way to purchase our wide range of brands at just a click of a button and have them delivered at their convenient locations at no additional cost.” Kilonzo noted.

While highlighting for the audience that digitalization of business is necessary, the MD noted that consumer behavior has been shifting online for many years, and businesses have been responding by increasingly embracing digital channels and touchpoints.

“This trend was certainly accelerated by COVID-19, and as we emerge from pandemic restrictions there’s no doubt that digital will continue to play a vital role in business strategies.

“Those organisations who can grasp the opportunities on offer have the chance to deliver great value while those that adopt a ‘wait and see’ attitude are likely to struggle,” The MD said.

Jack Daniel’s unveils post-pandemic hospitality mentorship program for Kenyan bartenders

In other related news, whisky brand Jack Daniel’s has announced the return of its successful Bartender’s Mentorship Program; TENNESSEE CAMPUS.

Running for the 3rd consecutive year, the program provides Kenyan bartenders the opportunity to master their craft. The 2022 edition will kickoff on the 18th of July 2022.

Designed as a 360’ educative and entrepreneurship experience, Tennessee Campus covers all aspects of the business of hospitality; empowering bartenders to build a sustainable and successful career in the industry. 

David Mwangi Mutunga, Jack Daniel’s East Africa Brand Ambassador highlights, “At Jack Daniel’s we believe that mentorship and skills development has a transformational ability to elevate the career of bartenders. By sharing our knowledge and creating a platform of excellence, Kenyan bartenders can unleash their potential in unimagined ways.”

He further added, “All through the pandemic we strongly believed in the talents of our Kenyan colleagues. We are excited to see what they bring forward and apply in 2022.”

The ethos of mentorship and innovation is at the heart of the Jack Daniel’s brand dating back to 1866.

It is through the foundation of mentorship that a young Jasper ‘Jack’ Daniel built a thriving whiskey enterprise on. Today, it is one of the world’s biggest whiskey brands still enjoyed in ‘Pubs’ and ‘Fine Establishments’.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE