Uganda Breweries launches ‘Uganda’s first’ premium low alcohol beer
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UGANDA – Uganda Breweries Limited (UBL), a subsidiary of beverage giant Diageo, has unveiled WhiteCap Crisp, a unique premium beer with only 3% alcohol by volume (ABV), marking the first low-alcohol beer of its kind in the Ugandan market.
The launch event, held at the Naguru Skyz Hotel, featured the introduction of the 300ml sleek bottle and an impressive matching 330ml sleek can.
WhiteCap Crisp sets itself apart as a light beer with no added sugar, catering to consumers interested in maintaining healthy lifestyle choices while enjoying social occasions.
Catherine Ndungu, UBL’s acting Marketing and Innovations Director, emphasized the growing interest in wellness and fitness among customers, stating, “There is a growing interest and greater scrutiny in wellness and fitness amongst customers. More customers, who fall in the space of moderators, occasional alcohol consumers and abstainers are conscious about the need to assert control over their lifestyle.”
According to UBL, the launch of WhiteCap Crisp addresses the need for a low and non-alcoholic option in the market while maintaining the premium quality associated with UBL’s beers.
Ndungu highlighted that this innovation aligns with evolving consumer trends, where individuals actively seek brands and products prioritizing overall wellness and lifestyle.
UBL aims to provide consumers with a low-alcohol option made from all-natural ingredients without compromising on flavor.
Francis Nyende, UBL’s Lead Innovations Manager, noted, “WhiteCap Crisp is redefining the general understanding of what a beer is. Despite being low in alcohol and made from all-natural ingredients, this product is crisp and full of flavor for the consumer seeking to excite their palate.”
According to the beverage analysis firm, IWSR, there has been growth in the no- and low-alcohol product categories in 10 key no/low markets (Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, UK and the US) with low-alcohol products taking up 34% market share and expected to increase by 2024.
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