Uganda Breweries makes strategic changes in senior executive team as part of growth plan

UGANDA – Uganda Breweries Limited, subsidiary of East African breweries has announced new changes in the senior executive team and made new appointments taking effect on 1st November 2020.

The beverage company has divided the Legal and Corporate Relations role which was headed by Charity Kiyemba Ekudu, into Corporate Relations and Legal Director & Company Secretary positions.

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With the unbundling of the docket, UBL has appointed Juliana Kagwa as Corporate Relations Director.

Juliana has a wealth of experience having held various leadership roles in Fast Moving Consumer Goods (FMCG) companies, ranging from marketing, strategy, commercial and innovation, reports Business Focus Uganda.

She started her career at Diageo as a Graduate management trainee and has worked in various marketing roles in Uganda and Kenya, including a brief stint as Country Manager for Heineken.

Prior to her appointment she was UBL’s Marketing & Innovations Director, responsible for ensuring the profitable and sustainable growth of the focus brands in the UBL portfolio.

She will be replaced with Emmy Hashakimana who was the Head of Beer portfolio, where delivered the record-breaking Guinness Smooth launch, and facilitated the COVID-19 response planning and execution; putting in place Direct Home delivery and new partnerships with the leading e-commerce players.

Emmy has also worked as the Head of Innovation Commercialization for Diageo Africa based in London where he was responsible for developing standout commercial innovation plans and seeing them executed in African markets – Nigeria, South Africa, Kenya, Ghana, Cameroon, Ethiopia, Tanzania and Angola.

“We have reset the EXCO to be aligned with our growth ambitions. I am genuinely excited with the new team and individuals who have come in.”

Uganda Breweries Managing Director – Alvin Mbugua

To take up the new Legal Director & Company Secretary position, the company has appointed Agnes Ssali.

Agnes joins the UBL team from British American Tobacco Area, where she was serving as Marketing, PRRP and Regulations Counsel for the East African Markets (EAM) Cluster, based in Nairobi, Kenya.

Prior to this, she was the Legal Counsel for British American Tobacco Uganda and has also worked as an Associate with Sebalu & Lule Advocates.

Her vast experience runs in the areas of Corporate Governance, Commercial Law, Land Transactions, Intellectual Property Management, Regulatory Review, Litigation, Labour and Retirement Benefits.

Agnes and Juliana both replaces Charity Kiyemba who was the company’s Legal and Corporate Relations Director for the last seven years.

CEO East Africa Magazine understands that Charity is headed to fuel giants, Total Uganda as their Legal and Corporate Affairs department. 

The new changes at the beer manufacturing company have also seen Eunice Waweru appointed the new Finance and Strategy Director to replace Doregos Busola who was recently appointed as the group’s head of finance and strategy at East African Breweries Limited.

Eunice was previously working with Guinness Nigeria Plc (GN) as Head of Commercial Finance, responsible for building the company’s long-term strategy, collaborating the MISSION work streams, and driving an optimal cash position.

“We have reset the EXCO to be aligned with our growth ambitions. I am genuinely excited with the new team and individuals who have come in,” said Alvin Mbugua, Uganda Breweries Managing Director.

The new appointments expand UBL’s Exco to eight members– four men and four women, keeping UBL as one of the companies in Uganda with a fair share of women on their exco.

Previously, the UBL exco had seven members –four women and three men.

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