Ugandan coffee brewer Endiro Coffee promotes local consumption with launch of new coffee outlet

UGANDA – In a bid to promote local consumption of coffee across Uganda, one of the leading coffee houses, Endiro coffee has opened a new outlet at Sipi Falls in Kapchorwa, bringing its total branch count to 11.

The East African nation is one of the largest producers of Robusta in the world, yet despite the popular claims coffee consumption in Uganda is still low.

According to Faosta, coffee consumption per capita in 2018 reached 0.500 kg, against a global average of 1.19 kg.

However, the interventions from the Uganda Coffee Development Authority and other players have seen an increase in Ugandans drinking coffee lately.

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Roger Agamba, the Managing Director Endiro Coffee Shops said, “The coffee culture is growing in Uganda starting from Kampala and is fast spreading across the country. We have opened at different locations across the country to encourage Ugandans to drink coffee.”

Endiro Coffee started operations in 2011 and has since grown further venturing abroad with the opening of one outlet in the United States.

The company operates two arms, the coffee shops and Endiro growers which works in the communities and supports 250 coffee farmers in Bukalasi, Bududa District.

“Since our founding in 2011, Endiro Coffee has supported a variety of compassion and transformation projects and is committed to continuing this practice. 

“Since 2014, however, we have been working hard to reinvent the way we engage in the coffee business at every level so that everything we do is positive and transformational,” Gloria Katusiime, the CEO of Endiro Coffee said.

She said they set up Endiro coffee with the goal of ending child vulnerability and to transform the lives of the coffee growers by paying them a premium and supporting them through the coffee value chain.

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In the month of October, coffee exports in the country amounted to 486,534 60-kilo bags worth US$61.43 million, comprising of 426,148 bags of Robusta valued at US$49.47 million and 60,386 bags of Arabica valued at US$11.96 million.

According to reports by the Uganda Coffee Development Authority (UCDA), this was an increase of 13.68% and 59.91% in total quantity and value respectively compared to the same month last year.

Despite the rise in both quantity and value obtained from the export of the green gold during the period under review, October’s production was much lower compared to the previous month’s traded volume which stood at 585,576 bags worth US$66.62 million.

By comparing quantity of coffee exported by type, Robusta increased by 14.78% and 59.91% in quantity and value respectively, while Arabica exports increased by 6.44% and 55.82% in quantity and value respectively.

The Authority attributes the increasing coffee exports during the month to newly planted coffee which started yielding supported by favorable weather and the performance was further compounded by a positive trend in global coffee prices.

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