UGANDA – Uganda’s leading dairy processor, Pearl Dairy Farm Limited (PDFL), marketing its products under the flagship brand Lato has expanded its yoghurt range by launching five new flavour.
The new yoghurt flavours which include apricot, peach, butterscotch, coconut and plain are an addition to the company’s pioneer flavours i.e. vanilla and strawberry, giving consumers a variety to choose from.
The products were launched by the State Minister of Finance for Investment and Privatisation, Evelyn Anite at PDFL’s Mbarara factory in western Uganda.
“Yoghurt is very healthy for children and adults. It has the good bacteria that keep our bodies strong and resistant to diseases.
“I have tested the new flavours and can testify they are very sweet and of high international quality. I urge Ugandans to buy Lato products, let us support our own local products,” said Anite.
The Minister further applauded the Processor for creating over 10,000 jobs for Ugandans and putting Uganda on the world map through exporting high quality products.
She promised, through government, to continue supporting the investor through access to affordable credit, providing reliable and affordable electricity and access to local and regional market, reports Business Focus.
“We recently conducted research and found that consumers want greater variety to choose from and that is what we are providing, with these five new flavours.”Devendra Seth – Managing Director Pearl Dairy.
The launch of the new flavours follows a research conducted by the company which revealed that consumers were in search of greater variety of yoghurts. It was also driven by their continuous effort to be innovative.
“We have seen and appreciated how much our customers love the two yoghurt flavours we have had on the market to date. However, we recently conducted research and found that they want greater variety to choose from and that is what we are providing, with these five new flavours,” said Devendra Seth, the Managing Director Pearl Dairy.
“With the use of modern milk processing techniques, we offer high quality and innovative solutions through value-addition for our various products. Launching these additional flavours is another big step toward achieving our goals,” he added.
The new flavours are available in 400 gram and 200gram pouches and 500gram, 250gram, 150 gram and 100 gram cup sizes.
PDFL released its first yoghurt product about six months back after months longs of extensive research and product formulation in partnership with Martyn Atack, the founder of Cogito Foods and Beverage, a New Zealand based product and process development company for the food industry.
According to reports by Daily Monitor, Atack’s focus while developing the product was coming up with yoghurt that had long shelf life with texture, flavour, creaminess and thickness suited to the region’s palate, at a cost that did not breech the target price line.
It can be deemed as a success as PDFL has now entered four new markets in Ethiopia, Malawi and South Sudan exporting mainly yoghurt and milk powder after the company carried out conclusive market research that indicated these products will do well in the targeted markets.
According to the company, its diversification into yoghurt and the other products is a strategy to increase milk consumption in Uganda and East Africa in general.
Only 20 to 22 percent of the milk produced in Uganda is consumed as processed products. Besides constraints of price, Pearl Dairy believes the lack of variation in products is also a limiting factor to the volumes the industry is able to take from farmers.
Under ideal conditions with open market access across the EAC, the introduction of the yoghurt product alone is deemed to increase its demand for raw milk by an additional 2 million litres monthly, indicated PDFL.
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