UGANDA – Hariss International Limited, one of Uganda’s leading manufacturers of food and beverages, has caught the attention of Ugandan consumers, with the launch of its new premium water brand dubbed ‘Krystal Natural Mineral Water’ through a hyped promotional campaign.
Sticking true to its name, Krystal is packaged in a 500ml sleek, elegant PET bottle with crystal-like edges, providing a firm grip as one sips the drink.
According to the company, the water is ozonated and UV treated to make every sip pure and vibrant.
Krystal is an addition to its Riham natural mineral water launched in 2018, essential for a healthy life style.
Officially introducing the water brand to the consumers, Hariss undertook a prestigious city drive in Kampala.
The drive which started in Kawempe division featured branded fleet of vehicles, accompanied by the company’s employees.
The objective of the activity was to showcase the water to onlookers along the areas of Kawempe, Nakawa, Makindye and Rubaga division and give them an opportunity to sample it.
The launch of the new product is aimed to expand the company’s customer base and meet the ever growing and ever-changing consumer needs.
“Diversity strengthens businesses and communities; Where there are more options, there are more voices, more ideas, and more areas to improve. As such, this always breeds an opportunity for business excellence and community growth,” said Racheal Luwedde, Public Relations Manager.
Krystal natural mineral water will be trading under the slogan “Krystal is life” which depicts the brand’s ability to offer nature in every drop.
It is available at all retail outlets across the country.
The launch has come in quick succession, following the company’s introduction of the sugar free variant of its Oner Apple Juice traded under the brand name Riham.
The new ‘Oner Apple No added Sugar’ is aimed to meet the changing and sophisticated consumers taste and preference, an addition to the already existing Oner Apple Juice.
Company name: Hariss International
Product type: Mineral water
Innovation: New Product
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