UK – Real Handful, a UK-based snack company with an innovation in healthy snacking, has expanded its product range by introducing two new plant-based protein bars to the UK market.
The new products are the first snack bars released by Real Handful, and follow on from the brand’s release of two new trail mix flavours last month, according to FoodBev.
Both bars feature the same “bold” packaging design as the trail mix flavours, as the brand wanted to ensure that the bars stand out on shop shelves and “bring the playful brand personality to life.”
“The launch of our protein bars was a natural next step for Real Handful as we continue in our mission to make every day healthier snacking simple, fun and most importantly delicious.
We’ve worked hard over the past 12 months to ensure these bars satisfy consumer demand for nuts and plant protein, whilst also being vegan-friendly and gluten-free,” said Joe Taylor, Real Handful’s founder.
“We’re thrilled to have secured an early listing with Ocado.com and look forward to building distribution nationwide.”
Available in two flavours: Choc Orange Chase and Sea Salt Caramellow, the bars are both vegan-friendly, gluten-free and contain a blend of nuts and fruits, seeds and grains.
Last month, Real Handful unveiled two new flavours alongside a packaging redesign for its range of trail mixes.
The new variants – mint choc chipper, and blackcurrant blast – joined a line of six other flavours, which have all seen an increase in seed and nut content by up to 40%.