UK based Vieve launches ‘world’s first’ watermelon-flavoured protein drink

UK – Vieve, a UK based producer of naturally flavoured protein waters has expanded its portfolio with the launch of what it claims the world’s first watermelon-flavoured protein drink.

The company said the watermelon flavoured water contains NO fat, NO sugar, NO artificial colours or flavours, low calorie and the ideal amount of protein in each bottle to maintain muscle growth and healthy bones.

This is an addition other variants in the naturally-flavored protein waters range including Strawberry & Rhubarb and Citrus and Apple & Mint

“Our consumers are always at the forefront of our mind, so when it came to developing a new flavour, we actually turned around and asked them which Vieve flavour they’d like to see next.

We have 700 people in our database who have supported us since the launch, which is why we wanted to reward them by offering a chance to help with the brands future development.

Out of all survey responses, Watermelon was by far and away the preferred flavour to launch,” said Rafael Rozenson, Founder of Healthy Protein Co.

Vieve is a naturally flavoured water infused with 20g of protein, and just 85 calories per bottle.

The company says it’s the first high-protein drink in the world to use collagen as its primary protein source, something that allows the company provide 100% dairy-free products to the 20% of UK adults currently identifying as lactose and intolerant.

Vieve range is sold in 500ml bottles available in nationwide in 200 stores across the UK as well as on its website, Amazon & MuscleFoods.

The drinks are also exported to 10 countries across Europe & the Middle East.

Rafael added: “I really think these 3 flavours deliver on our mission with a slightly different taste profile for each product.

Our Strawberry & Rhubarb flavour, as an example, is quite sweet, while our Citrus flavour is a bit more neutral.

The Watermelon is somewhere in between offering the best of both worlds.

I’ve found through sampling the new flavour at trade shows, Vieve has a flavour for everybody.”

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