UK – A recent survey indicates that one in four UK consumers are now willing to try cultivated meat, citing its potential benefits for animal welfare and the environment.
This marks a notable increase from 2012, when only 19% expressed interest in lab-grown meat, according to YouGov.
The latest poll, conducted with 2,032 participants, reveals that 26% of Brits are now open to the idea, reflecting a growing awareness of the environmental and ethical implications of traditional meat production.
The shift in consumer attitudes coincides with the UK’s first regulatory approval of cultivated meat for pet food by Meatly.
As the industry progresses, so too does public perception, though hurdles remain in terms of taste, price, and food safety awareness.
Despite increased awareness, with 74% of respondents having heard of cultivated meat, more people (54%) are still hesitant to try it, particularly women, older individuals, and non-meat eaters.
The survey highlighted that younger men, especially those aged 18-24, are more inclined to try cultivated meat, with 36% expressing willingness compared to 16% of women and around 60% of those over 50.
This trend aligns with associations between meat consumption and masculinity, as well as a heightened climate consciousness among Gen Z.
Non-meat eaters showed the least interest, with 82% unwilling to consume lab-grown meat.
Political leanings also influenced opinions, with right-wing party supporters, such as those from the Conservative and Reform UK parties, showing less interest (20% and 17% respectively) compared to their centrist and left-wing counterparts from the Labour Party and Liberal Democrats (30% each).
When it comes to regulatory approval, Brits are more supportive of cultivated meat for pets than for human consumption.
Nearly half (48%) of respondents favor its sale for pets, whereas only a third (34%) support it for themselves.
The Food Standards Agency is currently reviewing applications for cultivated beef from Aleph Farms, chicken from Vital Meat, and foie gras from Gourmey.
Many respondents recognize the environmental and welfare benefits of cultivated meat, with 47% acknowledging its superior animal welfare credentials and 43% its environmental advantages.
However, skepticism remains about taste and safety, with only 3% believing it will taste better than conventional meat and 16% considering it safer.
Additionally, 40% think it will be more expensive.
Matthew Smith, head of data journalism at YouGov, notes that despite the perceived benefits, public acceptance remains cautious, particularly regarding lab-grown meat from non-traditional sources.
Identical percentages (54%) find cultivated versions of common meats like chicken, beef, salmon, and pork acceptable, reflecting a complex landscape of evolving consumer preferences and regulatory challenges.
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