GHANA – UK exporters engaged has engaged in fruitful discussions and collaborations in Ghana and Côte d’Ivoire in a strategic trade mission aimed at tapping into West Africa’s demand for red meat.
Ten exporters representing nine UK businesses participated in the mission, meeting with six buyers in Abidjan, Côte d’Ivoire, and an additional 15 during a three-day stay in Ghana.
The mission also included receptions hosted by the respective High Commissioners in each country to showcase high-quality British beef, lamb, and pork.
Dr. Awal Fuseini, lead on exports to West Africa for the Agriculture and Horticulture Development Board (AHDB), emphasized the importance of international trade missions in supporting exporters and building opportunities for sustainably produced British products on the global stage.
The mission’s success exemplified the practical outcomes of such endeavors.
AHDB’s analysis on prospects for UK agri-food exports identified significant opportunities to expand the export of commodity-level red meat to Ghana and Côte d’Ivoire, with a focus on offal as a key product for both markets.
In 2022, UK exports of red meat to Ghana were valued at £7.9 million, with the UK ranking as the top supplier of sheep meat to the country.
In Côte d’Ivoire, the value of red meat exports stood at £2.3 million, with pork being the primary red meat shipped from the UK, showcasing potential for increased market share.
Dr. Fuseini highlighted that West Africa is a key target market, and UK red meat exporters are well-positioned to capitalize on the region’s growth and expanding population.
“The mission not only opened doors but also positioned UK exporters to strengthen their presence and seize opportunities in the West African market,” he added.
“As the region continues to develop, the collaboration between UK exporters and West African buyers is poised to contribute to the mutual benefit of both parties.”