UK – Premier Foods-owned breakfast brand Fuel10k has a new addition to their product lineup: the Ultimate Breakfast Shake.
This high-protein shake, now available in two delectable flavours – Cookies & Cream and Fudge Brownie – packs a punch with 25g of milk protein per carton, all without any added sugar.
This release marks a significant milestone for Fuel10k. It is its first product launch since it was acquired by Premier Foods for £34 million in October last year.
According to the company, the shake has been crafted to meet the surging demand for convenient, on-the-go breakfast options, offering consumers a quick and nutritious way to kickstart their day.
Scott Chassels, Fuel10k’s brand director, expressed enthusiasm about the launch, stating, “Our mission at Fuel10k has always been to provide fuel for busy lifestyles – with 25g of protein per carton, we believe the High Protein Ultimate Breakfast Shake delivers on that promise for our customers.”
“These Fuel10k drinks are also ideal as pre- or post-workout shakes to support muscle maintenance and growth. Both flavours offer half of the recommended daily protein intake,” he added.
Beginning from the end of April, consumers can find the new Ultimate Breakfast Shakes on the shelves of select UK retailers, priced at an affordable £1.89 per carton.
With this latest addition, Fuel10k continues to solidify its position as a leading player in the breakfast food industry, catering to the needs of health-conscious consumers seeking convenient and nutritious options to fuel their busy lifestyles.
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