UK – The Groovy Food Company, an organic oils maker, has expanded its range of organic oils by introducing a new turmeric-infused virgin coconut oil product for the UK market.

According to FoodBev, the new Groovy Food Company’s organic virgin coconut oil infused with turmeric can be used as a healthy alternative to cooking oils.

Packaged in 283ml jars, the oil will cater to the growing number of consumers who are purchasing products which include turmeric at Waitrose, as The Groovy Food Company also claimed that the ingredient became the “number one spice” at Waitrose last year due to rising demand.

According to the company, the turmeric gives the cold-pressed coconut oil a rich flavour and colour, and is suitable for use in marinades, stir fries, roast potatoes, curries and more.

“We’re excited to be the first retailer to bring together coconut oil and turmeric in a product which I’m sure will quickly find a place in our customers’ cupboards.

With turmeric now the top-selling spice at Waitrose and the much-loved versatility of coconut oil, I believe this is a match made in foodie heaven,” said Oliver Chadwyck-Healey, oils and vinegars buyer at Waitrose.

Jars of Organic Virgin Coconut Oil infused with Turmeric have a suggested retail price of £4.99 per jar.

“We’ve infused natural organic turmeric in our traditionally made cold pressed organic virgin coconut oil, creating a vibrant, super scrummy coconut oil.

Adding a delicious depth of flavour, it’s perfect for curries, sauces, stirfrys marinades and much more.”