EUROPE – Union of European Soft Drinks Associations (UNESDA) has elected Tim Brett, President, Coca-Cola Western Europe as President of UNESDA Soft Drinks Europe.

Brett will be responsible for spearheading the association’s commitments including advancing the sustainability initiatives as well as creating a healthier food environment.

UNESDA has committed to

ensure 100% plastic packaging is

recyclable and use PET bottles

that contain a minimum of

25% recycled content by 2025.

He succeeds Stanislas de Gramont who has served as the President since 2016.

Speaking on his appointment, Brett reiterated the importance of the association in fostering indulging market practices and doing business in a more responsible way.

He reinforced on UNESDA’s commitment to serve as a partner with EU institutions to achieve shared goals that help advance the economies and societies the sector serves.

“For more than 60 years UNESDA has united our industry around a common ambition to strengthen the contribution we make to Europe while serving consumers with the drinks they love,” said Brett.

“Our sector has been proud to lead the way in setting out significant goals to create a healthier food environment and make packaging more sustainable.  

I look forward to engaging with national associations and member companies to further this strong progress and build cross-sector partnerships that will allow us to achieve these priorities together.”

Tim Brett has served as President Coca-Cola Western Europe since July 2017 and was previously responsible for the company’s operations throughout Japan.

He currently represents The Coca-Cola Company within Food Drink Europe.

His previous experience includes several general management positions in Europe, leading Coca-Cola in countries including the Czech Republic, Poland and the Alpine and Adriatic Business Unit comprising Switzerland, Austria, Hungary and the countries that formerly made up Yugoslavia.

He holds an MA in History from St. Andrews University in Scotland.

UNESDA is an initiative that represents European soft drinks industry comprising of still drinks, cordials, dilutables, carbonates, fruit drinks, energy drinks, iced teas and coffees, squashes and sports drinks.

It has made pledges including making packaging more sustainable through recycling, collection and use of recycled plastics.

It has committed to ensure 100% plastic packaging is recyclable and use PET bottles that contain a minimum of 25% recycled content by 2025.