KENYA – Unilever, a leading FMCG (Fast-Moving Consumer Goods) company, has expanded its range of dry seasonings under the Royco Spices brand line in Kenya.
The new line includes eleven variants, consisting of four blended and seven pure spices, such as Pilau Masala, Curry and Spice, Ginger, Garlic, Turmeric, Black Pepper, Cinnamon, Cardamom, and Paprika.
In addition, Unilever has also introduced two new exclusive variants: wet and dry fry spices and Nyama Choma spices.
These variants are locally produced at Njoro Canning, reinforcing Unilever’s commitment to supporting local communities and sustainable sourcing.
“Our commitment to creating unforgettable culinary experiences has led us to craft the Royco Spices collection,” John Kibira, Unilever Kenya Head of Nutrition said.
“Each of our eleven Royco Spices variants embodies the richness of local and global flavors and traditions. From the zest of ginger flavor to the depth of paprika, we’ve left no stone unturned in curating a diverse and exceptional range.”
Unilever’s partnership with Njoro Canning and engagement with local farmers from sustainable sources ensure that Royco Spices have a positive impact on local communities.
“Royco is the market leader in the two segments and has been a household name in Kenya for five decades, transforming dishes and flavoring food across the region,” Luck Ochieng, Unilever Kenya Managing Director noted.
According to Unilever, the natural spices will be available at prices ranging from Ksh 10 to Ksh 450, making them accessible to a wide range of consumers.
“The Royco Spices are premium seasoning spices because of the high standard of sustainable and quality sourcing. As a leading business, Unilever has a requirement to steam-treat all spices we manufacture and sell, which is a higher standard than the local benchmark,” Ochieng emphasized.
Royco Mchuzi Mix, a Kenyan family favorite for over 60 years since its launch in 1955, has been one of Unilever Kenya’s top three brands.
In response to consumer demand, Unilever reintroduced the Kenyan family favorite original Royco Mchuzi Mix in 2017, aiming to satisfy the preferences of its valued customers.
“We have always said that our consumers are the heart of our business and we aim to satisfy their needs above all else,” Unilever Marketing Director for Foods and Refreshments Agness Kitololo stated.
“Our prioritization of their needs is what has enabled us to remain market leaders for so long.”
