EUROPE – Magnum, an ice cream brand owned by the British/Dutch Unilever company, is set to launch two new vegan versions of its popular ice-cream bars in Sweden and Finland next month.
According to FoodingredientsFirst, the brand will add Magnum Vegan Classic and Magnum Vegan Almond, which are European Vegetarian Union approved, to its existing product line.
The Magnum ice cream brand is one of the largest in the world.
Originally developed in Belgium, the brand was even rated the number one best-selling ice cream on the planet by Forbes in 2016, ahead of other major ice-cream brands including such as Ben & Jerry’s and Häagen-Dazs.
While Magnum’s first vegan products are, at this time, known only to be launching in Finland and Sweden, there is speculation that the company will expand its dairy-free options to other locations, similar to fellow Unilever brand Ben & Jerry’s, who brought out several vegan ice cream flavors in the UK in 2017.
In addition to the US, Ben & Jerry’s vegan ice cream offerings are now widely available across supermarkets in Asia, Australia and the UK.
According to Innova Market Insights data, plant-based product claims have increased by 62 percent globally from 2013 to 2017.
“The dairy alternatives market has been a particular beneficiary of this trend,” said Lu Ann Williams, Director of Innovation at Innova Market Insights.
“With the growing availability and promotion of plant-based options to traditional dairy lines, specifically milk beverages, and cultured products such as yogurt, frozen desserts and ice cream.”
Magnums are not the first vegan products to be rolled out exclusively in Finland and Sweden.
In the UK in particular, the vegan ice cream industry is thriving. In early 2017, Uniever’s Cornetto brand launched the Cornetto Veggy in Italy to meet the growing demand for vegan ice cream in the country.
At the start of this year in the UK, Cornetto launched its dairy-free ice cream, which was sold exclusively at Sainsbury’s in February 2018.
According to non-profit organizations Peta UK, Cornetto has recognized that vegan eating is on the rise in the UK and Europe.
As demand grows in markets all over the world, vegan innovation, specifically plant-based product development, will increase.
This includes all manner of food and beverage categories with dairy alternatives and meat culture alternatives at the fore.
The ice cream bars will be made from a pea protein base and covered in smooth dark chocolate, and will be available to purchase in four-piece multipacks and singles from supermarkets in both Sweden and Finland.