Unilever Nigeria appoints industry veteran Carl Cruz as new Managing Director

NIGERIA – The Board of Unilever Nigeria Plc has appointed Carl Cruz as its new Managing Director to take over the management and leadership of the company effective 1st February 2020.

Cruz is taking over from Adesola Sobande-Peters who was appointed interim director following the resignation of Yaw Nsarkoh in November.

He is currently the Chairman of Unilever Sri Lanka. He holds a Bachelor of Science degree in Marketing from De La Salle University, Philippines.

He comes with an extensive career experience in Unilever D & E Markets in Asia (Philipines, Thailand, India and Sri Lanka).

According to the statement signed by the Company Secretary, Unilever Nigeria, Abidemi Ademola, Cruz has done so well in terms of taking Unilever Sri Lanka to the next level.

“He has not only established Unilever Sri Lanka as a market leader across key categories but also as the most admired employer, despite some very challenging conditions, including the Horana Fire in 2016 and the Easter Sunday Attacks in 2019.”

 “Under Carl’s leadership, the Sri Lanka business is well-positioned to become a lean, agile and digitally-enabled organisation. Carl’s passion for inclusion, experimentation, and empowerment is reflected in his vision of Re-Imagine USL – a transformational journey, that he has led from the front.”

Since Cruz joined Unilever in 1992, he has gained over 26 years of experience working in customer development, and in marketing roles across Home Care, Beauty & Personal Care and Foods.

Speaking regarding his appointment, Mr. Cruz said: “Nigeria is an important market with exciting opportunities. Unilever Nigeria has a great team and our ambition is to satisfy consumers’ needs and make sustainable living commonplace.”

The new leadership reflects Unilever’s focus on strengthening its operational effectiveness and reinforces the company’s commitment to contributing to the socio-economic development of Nigeria.

Unilever Nigeria brands aim to improve social conditions, health and well-being while the company reduces its environmental footprint and works to increase the local content used in its goods wherever it can.

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