SOUTH AFRICA – Unilever has set up a new Africa Hub office in Johannesburg, South Africa, the company’s latest move in an ongoing drive to grow its business across the African continent.

The new Africa Hub Office, which will be based in Atholl Towers in Sandton, Johannesburg, will be a 5-star green rated modern and sustainable office, according to Unilever.

It will serve as a collaboration space for Unilever’s Africa leadership and its partners across the continent.

“As a truly pan-African company we see the future of African business in collaboration, breaking down boundaries and exchanges of talent,” said Bruno Witvoet, Unilever Africa President.

“That’s why we set up a new African Hub Office and, as a thriving well connected African capital, Johannesburg is the ideal location. We look forward to working from here with our partners, customers and suppliers to use our great brands to help build a brighter future for Africa”.

Unilever staff with pan-African responsibilities will predominantly staff the new Unilever Africa Hub office.

It will act as a collaboration and co-working space that shall tap into the company’s African knowledge for its food, refreshments, personal care and home care brands.

“Not only is this a modern open plan collaborative environment for our pan-Africa staff to operate at the heart of the changing retail, marketing and consumer landscape in Africa,” added Witvoet.

“It’s also a springboard for our South African talent into Africa and for our global and African talent to contribute in turn to the growing body of knowledge on African business here in South Africa”.

The Unilever Africa Hub Office will focus on pan African coordination and strategy with existing Unilever businesses continuing to operate unchanged in key markets across the continent developing and building on their deep local roots, including Unilever South Africa.