Unilever rebrands Royco with new innovative string pack packaging
This new design makes it more convenient for storage and usage.
UGANDA – Unilever, a Fast-Moving Consumer Goods (FMCG) company, has introduced the new Royco String Pack, expanding its product range.
Locally known as KaCubeKuString, the new product pack will meet consumers’ demands for greater convenience and accessibility.
Grace Nandawulu, the Marketing and Innovation Expert at Unilever Uganda, stated that the product maintains the rich, bold flavor and high nutritional value for which Royco is known.
“It is the same great cube that is known to help consumers make the ‘Tastiest Beans’, now in a new pack,” the company said.
According to the company, each string pack features 12 cubes, making storage and usage more straightforward and more efficient.
Available for just UGX 100, the pack stands as a testament to the company’s commitment for continuous improvement, ensuring that Royco remains a trusted companion in every Ugandan kitchen.
Financial report 2024
The rebrand follows Unilever’s financial report for 2024, in which the company announced a 4.2% sales growth.
According to the company, turnover reached €60.8 billion (US$63.72 billion), a 1.9 percent increase from the prior year.
Hein Schumacher, the Former CEO, said, “Today’s results reflect a year of significant activity as we focused on transforming Unilever into a consistently higher-performing business. Under the Growth Action Plan, we committed to doing fewer things, better, and with greater impact. We executed the plan at pace and made progress in 2024.”
He added that the company will continue to sharpen its portfolio by allocating capital to premium segments through the acquisition of scalable brands in attractive markets, such as K18 and Minimalist, and the divestment of local food brands, including Unox and Conimex.
In food sales, the year-over-year growth was 2.6%, with 2.4% attributed to price increases and 0.2% to volume growth.
The two most prominent brands, Hellmann’s and Knorr, which accounted for 60% of the Business Group, continued to grow ahead of the food average.
Condiments grew in the low single digits with balanced volume and price growth. Hellmann’s grew in the low single digits, led by volume growth, as it continued to expand its Flavoured Mayo range, now available in 30 countries, and increase its premium format variants, including new squeeze bottles.
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