UK – Unilever has launched new wrapper-less multipack for ice cream, Solero Organic Peach to reduce plastic use in the home.
The new pack uses 35% less plastic compared to the original pack and is made from a specially designed PE (Polyethylene) coated cardboard, ensuring no compromise on the quality of the ice cream.
The new, innovative box has built-in compartments, so the individual ice creams can be inserted, without a plastic wrapper, and the box can be widely recycled in the UK.
“As we head towards summer, we’ve listened to our customers and are working hard to rethink plastic packaging for our ice cream ranges,” said Noel Clarke, Vice President of Refreshment at Unilever.
“We’re delighted to be trialling this wrapper-less Solero multipack with Ocado in the UK.
“If successful and the feedback from customers is positive, this innovative pack could reduce the amount of plastic we use in the future to package our ice creams.”
The wrapper-less ice-cream multipack is being trialled with Ocado, on road to a more sustainable packaging.
Solero Organic Peach was launched in January, is certified organic, contains 60 kcal per lolly and is suitable for vegan and vegetarian diets.
Unilever is trialing the innovative box as part of its ‘GetPlasticWise’ campaign through an approach that aims to tackle plastic waste in the UK.
It focuses on five key areas: Reducing plastic; increasing recyclable content; seeking alternatives to plastic; partnerships; and helping consumers better understand actions they can take.
This launch builds on its commitment towards its global goal: to make all plastic packaging fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in its packaging.
This significantly accelerates Unilever UK and Ireland’s contribution towards the UK Plastics Pact targets.
“We’re really impressed with the level of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has shown in developing this new pack,” said Helen Bird, Strategic Engagement Manager at WRAP.
“It will be welcomed by shoppers who we know want to be able to recycle the packaging they bring home from supermarkets. We look forward to seeing the results of the trial.”
