United Breweries launches two Heineken variants in Karnataka, India 

INDIA – United Breweries Limited (UBL), India’s largest beer producer and a subsidiary of Heineken N.V., has announced the launch of Heineken Silver and Heineken Original in Karnataka.  

This strategic move aligns with Heineken’s broader plan to strengthen its presence in India by offering premium beer options tailored to the evolving tastes of Indian consumers. 

Additionally, both Heineken Silver and Heineken Original will now be brewed locally at UBL’s Nanjangud Brewery in Mysuru, Karnataka, adhering to the global quality standards set by Heineken.  

The decision to brew locally underscores the brand’s commitment to the Indian market and its intention to enhance supply chain efficiency while contributing to the local economy. 

Vivek Gupta, Chief Executive Officer and Managing Director of UBL, expressed pride in the company’s roots in Karnataka, highlighting the importance of the state in Heineken’s growth strategy.  

“We are proud of our roots in Karnataka, and our investments in the state further strengthen our supply chain capabilities, ensuring we continue to foster growth in the local economy and nurture the local communities,” Gupta said. 

India’s beer market is witnessing a shift towards premium mild beers, with a growing consumer preference for high-quality and unique offerings.  

Heineken aims to tap into this trend with its Silver variant, which offers a smooth, easy-drinking lager experience with a crisp finish.  

Heineken Original, known for its balanced taste and rich fruity notes, also seeks to attract discerning beer drinkers in the region. 

The introduction of Heineken Silver in Karnataka follows its recent launch in Australia, part of Heineken’s global expansion strategy.  

Despite challenges in the first half of 2024, where beer volumes rose by 2.1 percent—below market expectations of 3.4 percent—Heineken continues to focus on premiumization to drive growth in key markets like India. 

The company reported a revenue increase of 2.2 percent to €17.8 billion and a 12.5 percent rise in operating profits, reflecting its ongoing efforts to enhance its market position globally. 

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