Univision Foods makes strong entry into B2C market with ‘Tauffa’ and ‘Nut n Berry’
The FMCG firm sets its sights on retail shelves as it launches consumer-focused dry fruit brands.
INDIA – Univision Foods has stepped into the business-to-consumer market with two new dry fruit brands, ‘Tauffa’ and ‘Nut n Berry’, following its strong foundation in the business-to-business space.
The company, which has earned a name in the fast-moving consumer goods sector for offering quality dry fruits, now plans to serve households directly through well-priced, top-grade products.
Tauffa began as a test project in January this year and quickly picked up pace. It earned over ₹10 million (US$116,100) in sales within the first three months, proving customer interest in affordable yet quality dry fruits.
The brand offers a selection of 15 products, including almonds, cashews, raisins, pistachios, walnuts, anjeer, munakka, dates, and various mixes. Prices begin at Rs 99 (US$1.16), making it attractive for daily home use.
Retail push with focus on quality
Tauffa’s packaging includes a three-layer zipper pouch, vacuum sealing, and nitrogen flushing to keep the contents fresh for longer. It is already available on fast delivery platforms like Swiggy Instamart and Blinkit, as well as online marketplaces such as Amazon and Flipkart.
In physical stores, Tauffa is present in Eastern Uttar Pradesh, Delhi/NCR, and Guwahati across modern and general trade outlets.
Meanwhile, Nut n Berry is aimed at a more urban audience. It focuses on luxury offerings and is being distributed mainly through quick delivery apps and premium retail stores. Launching with five products, Nut n Berry’s prices range between Rs 500 (US$5.84) and Rs 3000 (US$35.03).
Speaking about the shift, Chaudhary Dev Pratap Singh, Founder of Univision Foods, said, “Having established ourselves in the B2B space, we are now venturing into the B2C market with Tauffa and Nut n Berry. Our goal is to reach consumers across the country with premium-quality products that stand out in the industry.”
Market trends show rising demand
This move by Univision aligns with global consumer habits. The dried fruits market, valued at US$12.09 billion in 2024, is expected to grow steadily and reach US$18.34 billion by 2032, with health-conscious eating driving the rise. Another estimate places the market at US$9.1 billion in 2022 and growing to US$15.6 billion by 2031.
Buyers are increasingly looking for foods rich in fiber, minerals, and vitamins. This trend is also pushing demand for organic and responsibly sourced options.
Improved drying methods are enhancing quality and shelf life, while online shopping continues to expand reach and availability.
Europe leads in dried fruit sales due to a strong focus on wellness and established brands, while Asia-Pacific is seeing fast growth thanks to rising incomes and changes in eating habits.
Univision’s expansion into the consumer market fits into this bigger picture of rising demand and changing buying behaviour. Its dual-brand strategy looks set to meet the needs of both everyday shoppers and high-end buyers.
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