USA – The multinational food processing and commodities trading corporation, ADM has unveiled an updated corporate identity, reflecting the company’s recent evolution as part of the company’s continued growth as a global leader in nutrition.
ADM has in the recent years made numerous portfolio adjustments for growth – including divestitures, acquisitions and investments – aimed at capitalizing on the market opportunities, improving efficiencies and competitiveness.
Among the recent adjustments that the company has made include creation of a new business unit called Ag Services & Oilseeds, which combines ADM’s Origination and Oilseed business operations into a single reporting structure.
Currently, The Chicago-based company provides a full range of solutions to meet the opportunities presented by rapidly evolving global trends in existing and new markets, geographies and channels.
Juan Luciano, ADM Chairman and CEO says: “ADM’s ongoing evolution provides us with an opportunity to evolve ADM’s purpose and identity aligned to the role we play in an ever-important industry.
“Building upon our history of leadership in agricultural transportation and processing, our exponential growth in human and animal nutrition, and our leading-edge innovation and customer-focused solutions – with an ever-present foundation of nature – we are delivering on a noble purpose that is powerful, modern and aspirational. We unlock the power of nature to enrich the quality of life.”
According to the company, this purpose is reflected in an updated brandmark, website and other communications.
The updated corporate identity features an updated brandmark and corporate tagline — Unlocking Nature. Enriching Life. — reflect company’s evolution.
“Today, we’re proud to unveil an updated identity that reflects the purpose, people and products of ADM,” Luciano said.
“Our new brand identity matches our focus on the future – one that remains inspired by our heritage, strongly connected to nature, while propelling us forward.”
ADM has operations in the food and beverage industry, animal nutrition, manufacture of various industrial products including packaging materials as well as providing farmer, financial and logistics services.