UK – Upbeat Drinks, a leading beverage brand in the UK, has introduced its new low-sugar flavoured water line-up to the UK market, designed for health-conscious consumers.
According to FoodBev, the new water is a low-sugar beverage that contains added protein and minerals.
“Consumers are increasingly looking for healthy drinks that do not just offer great taste and low sugar, but also deliver better-for-you nutrition.”
“Taste is so important in this market and combining expertise in juice drinks with our pioneering protein knowledge has delivered an outstanding result.
We recognise that consumers are increasingly looking for healthy drinks that do not just offer great taste and low sugar, but also deliver better-for-you nutrition so people can be at their best all day,” said Upbeat Drinks managing director Mark Neville.
“We believe this product is one of the first that strongly delivers against all of these elements while being at a mainstream, affordable price point.”
The company released the new drinks in lemon, blueberry and raspberry flavours, which contain 12g of whey protein and less than 55 calories in a 500ml bottle.
Bold fonts and fruit imagery were used as part of the packaging’s design to highlight each flavour, while creating on-shelf appeal.
The new drinks range will be sold in the UK market for a recommended retail price (RRP) of £1.79 per bottle.
Upbeat Drinks’ general manager David Gardner said: “Consumers were really surprised that the high-protein, low-sugar combination didn’t adversely impact the taste.”
“After testing the new Upbeat drink with over 5,000 consumers, feedback was that the product looked outstanding and tasted refreshing.
The affordable RRP of £1.79 was also well received, as the price point is on par with vitamin waters and only marginally more expensive than standard juice drinks.”