NETHERLANDS – Upfield Holdings B.V., a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, has rebranded itself to Flora Food Group B.V as part of substantial step in the company’s evolution.
According to Flora Food Group, its new name reflects its ‘evolved purpose’ of delivering the next generation of ‘delicious, natural and nutritious food that is more affordable and sustainable than its dairy equivalents’.
In recent years, the company has concentrated on offering products that cater to population growth, the rising demand for dairy-free alternatives, concerns about animal welfare, and compliance with environmental regulations, within the expanding categories of butter and spreads, creams, liquids, and cheese.
David Haines, Group CEO of Flora Food Group, commented: “The name change to Flora Food Group is an exciting and logical step in the large-scale transformation we have delivered. We have fully reinvented our company. “
“The new name better reflects who we are, with Flora being one of our longest-standing and most popular brands loved by millions of families and professionals around the world.”
Haines added that the new name also evokes the company’s rich heritage, broad portfolio and It conveys great passion to make delicious, natural, and nutritious food, helping to nourish hundreds of millions of families every day.
Flora Food Group is headquartered in Amsterdam, the Netherlands, and reported net sales of €3.3 billion in 2023. It sells plant-based butters, spreads, creams, and cheeses to retail and food service partners in over 90 markets worldwide.
In addition to its Flora brand, which became fully vegan-friendly again in 2023 after removing buttermilk from its Buttery product, the company also offers other plant-based brands such as Violife and I Can’t Believe It’s Not Butter.
Flora Foods stated that the global demand for plant-based foods continues to rise steadily, driven by increasing health awareness, environmental sustainability concerns, and the desire to protect the planet from climate change.
According to United Nations data, switching to a plant-based diet can reduce an individual’s annual carbon footprint by up to 2.1 tons for a vegan diet and up to 1.5 tons for vegetarians.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE
