US Beverage enters craft beer category with acquisition of Uinta Brewing
USA – Connecticut-based sales and marketing company US Beverage is set to enter the craft beer category with the acquisition of Utah’s largest independent craft brewer, Uinta Brewing.
Uinta Brewing Company, located in Salt Lake City, produces a wide assortment of beers, including Cutthroat Pale Ale, Detour Double IPA and Lime Pilsner.
Justin Fisch, president of US Beverage, commented: “Uinta is a strong brand with a state-of-the-art brewery.
The acquisition of Uinta creates tremendous opportunities and synergies, and we share a robust strategic vision for the future.”
The acquisition is timely as there is a high demand for craft beer among the US population that is expected to grow over the next few years.
According to data from Fortune Business Insights, the global craft beer market size is projected to reach US$210.78 billion by 2028, exhibiting a CAGR of 10.83% during the forecast period.
United States where evolving lifestyles and rising socializing trends have led to the adoption of craft beer is expected to lead this growth, providing more opportunities for US beverages.
Details of the transaction have not been disclosed, but both companies have confirmed that Uinta leadership, operations, and staff will remain in place.
US Beverage represents premium import, craft, cider, and specialty malt beverages, and is currently the largest independent beer importer in the nation.
The business provides a national distribution network for global brands such as Innis & Gunn, Moosehead Lager, and Malibu Splash sparkling malt beverages.
Santa Margherita snaps up Roco Winery
Meanwhile, Santa Margherita USA, a subsidiary of Santa Margherita Gruppo Vinicolo, has acquired majority ownership of Roco Winery.
Founded in 2001 and based in Oregon, Roco Winery produces a wide range of wines, including pinot noir, chardonnay, and sparkling varieties.
“When we started Santa Margherita USA, our vision was to create a robust and relevant wine company featuring the best of key regions,” said Vincent Chiaramonte, president, and CEO of Santa Margherita USA.
Santa Margherita Gruppo Vinicolo’s chairman of the board, Gaetano Marzotto, added: “Our affinity and admiration for the US made the location of our first international winery venture a natural choice.
The US marketplace is dynamic, and we believe in the quality of Oregon wines, specifically from the Willamette Valley region.”
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