MOROCCO – Dunkin’ Donuts, America’s most popular coffee and baked goods restaurant chain, has landed in Morocco with the opening of the Kingdom’s first outlet at Rabat.
Dunkin’ Donuts, which was previously owned by Dunkin’ Brands Group, often operates side by side with its sister company Baskin Robbins, the world’s largest chain of ice cream specialty shops.
This will add a wide range of options for consumers to choose from, enabling the to relish in a variety of ice-cream flavors alongside Dunkin’s famous donuts, bangles and breakfast sandwiches, among other meals and snacks.
With the opening, the food outlet joins a growing list of US companies that maintain a presence in Morocco to include: McDonalds, KFC, Pizza Hut, Starbucks, etc.
The Rabat location will serve as Dunkin’s first storefront in Morocco, further expanding its global footprint spanning across 36 countries.
The company became part of US restaurant group Inspire Brands, following a US$11.3 billion deal undertaken last year in November.
Following the completion of the transaction, Dunkin’ Donuts and Baskin-Robbins commenced operating as distinct brands within Inspire.
The acquisition added Dunkin’ Donuts’ 12,500 coffee and donut outlets worldwide and Baskin-Robbins’ 8,000 speciality ice cream restaurants, to Inspire’s portfolio.
Inspire’s restaurant portfolio already included major restaurant chains such as Arby’s, Buffalo Wild Wings, and Jimmy John’s, with over 11,000 locations worldwide.
Continuing with its expansion strategy, Dunkin’, inked store development agreements across Texas in April, with new franchisee Priceless Coffee, Inc. and existing franchisee Gratitude Restaurant Group, Inc.
Each franchise group will open 10 new Dunkin’ restaurants throughout Dallas and four multi-brand locations with Baskin-Robbins.
Additionally, returning franchisees, Jamal and Claudia Awale, have purchased five existing Dunkin’ restaurants and plan to develop six new locations across Houston.
In an effort to keep the brand fresh and competitive, Dunkin’ offers flexible concepts for any real estate format, including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, and universities, as well as other retail environments.
Additionally, multi-brand restaurants that combine Dunkin’ with Baskin-Robbins under one roof offer even more opportunity to drive traffic during various day parts — from early morning breakfast and coffee to after-dinner ice cream treats.
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