US functional food startup Naked Market raises US$6m to expand brand portfolio

US – San Francisco-based food processing startup, The Naked Market, has raised US$6 million in seed funding to expand its portfolio of food and beverage brands.

The round was backed by a number of investors including Holtzbrinck Ventures, BEB Capital, Integrated Capital, Sequoia Capital’s Scout Fund, and others.

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Founded in 2019, The Naked Market is building a portfolio of brands that currently includes acai Beach House Bowls, Flock Chicken Chips, and AvoCrazy Avocado Puffs.

The company’s omni-channel food & beverage business creates and launches health-oriented brands across a variety of categories, embracing data & advanced manufacturing technologies to bring consumers the products they are looking for.

The company has also incorporated community-focused one-for-one giveback models into its product offerings.

Since their launch, Naked Market’s products have been a success. This year, the company surpassed its sales target goal by 400%, driven by a burgeoning D2C business.

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According to The Naked Market, the funding secured in this round will be used to expand its product line with the introduction of six new brands in the next 12 months.

The company recently launched Project Breakfast, a range of plant-based and keto-friendly morning beverages, available in vanilla chai, green tea matcha, and chocolate flavours.

“We spent years being underwhelmed with healthy breakfast options available for on-the-go people like ourselves,” said The Naked Market co-founder and CEO, Harrison Fugman.

“Project Breakfast provides a delicious, high-protein and low-net carb alternative to start your day that we hope provides the current health-conscious generation with a new, clean way to enjoy their mornings.”

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