US gluten-free company GeeFree poised for further growth following acquisition by Fillo

US – US gluten-free company GeeFree is poised for further growth following its acquisition by The Fillo Factory, a food manufacturing company based in New Jersey, United States.

The Fillo Factory intends to help grow the GeeFree brand by expanding its product line and sales team, while creating more distribution channels and accelerating its social media efforts.

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Founded in 2013, GeeFree Foods targets consumers with celiac disease or gluten-sensitivity with its range of gluten-free products such as puff pastry sheets, bagel puffs and pizza pockets.

Since its 2017 partnership with Procida Funding – an organisation with 25 years of investment experience – GeeFree has entered nearly 5,000 retail outlets across the US.

Meanwhile, established in 1991, The Fillo Factory manufactures and distributes appetisers, small-bites, snacks, entrees and desserts to grocery stores and food distributors nationwide.

The Fillo Factory has served as GeeFree’s co-packer since the latter’s establishment and and now operates out of two factories in New Jersey.

Both plants of the food manufacturer are USDA inspected and carry a number of certifications including QAI Organic, BRC for Food Safety, GFCO for gluten free, Non-GMO Project, Kof-K and Tablet K for Kosher.

GeeFree, co-founded by Susan Hougui and Steven Leyva, had partnered with Procida Funding in 2017 to help it grow its brand recognition and market penetration.

Commenting on the purchase, Procida Funding CEO, Billy Procida, said: “We are delighted with the acquisition. They are the only company in the country who knows how to make our delicious GeeFree gluten-free pastry sheets and other products.”

“We are excited to see what the future holds for GeeFree as the possibilities are endless with a leading food manufacturer such as the Filo Factory,” Procida added.

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