US— High Brew Coffee (“High Brew”), a leading manufacturer of ready-to-drink (“RTD”) coffee products has entered into a strategic partnership with Farmers Bros, a leading national coffee roaster, wholesaler, and distributor of coffee, tea, and culinary products.
Under the agreement, Farmer Brothers will distribute three flavors of High Brew’s premium RTD cold brew coffee via their Direct-Store-Delivery (“DSD”) routes.
The routes are part of the Company’s DSD network, which made over 50,000 points-of-delivery in the U.S. in the 2020 fiscal year.
The cold brew products will initially be pilot tested in three key U.S. cities: Chicago, Houston, and Dallas, with the potential to be rolled-out nationally in the future.
The strategic partnership comes at a time when the cold brew RTD coffee market is experiencing tremendous growth in the United States.
According to SPINs IRI Data, for the twelve months ending July 12, 2020, cold brew RTD coffee grew 27.6% year-over-year compared to the corresponding period of the previous year, and the products are increasingly being consumed by younger consumers.
High Brew RTD drinks were created in response to this rising demand for such drinks by US consumers. The drinks come in a variety of flavors, and is made with clean, natural ingredients.
“We created High Brew to support the on-the-go daily lifestyle of our RTD drinkers—packed with natural caffeine (double the caffeine of a regular cup of coffee) and far less sugar than other RTD coffees,” David Smith, CEO, and Founder of High Brew Coffee said.
Commenting on the new partnership, Maurice Morange, Chief Sales Officer of Farmer Brothers, said, “We’re excited to be working with High Brew Coffee and to bring their leading RTD coffee products to our foodservice customers in these key markets.”
“Following a successful pilot phase, we’ll look forward to expanding the distribution of this product through our system in the future.”
Founded in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler, and distributor of coffee, tea, and culinary products.
With a robust line of coffee, hot and iced teas, cappuccino mixes, spices, and baking/biscuit mixes, the Company delivers extensive beverage planning services and culinary products to its U.S. based customers.
High brew hopes to leverage on Farmer’s Bro’s extensive distribution network and experience in coffee to bring its products to consumers across the united states.
“We are excited to work with Farmer Brothers and look forward to exploring new ways of tackling the many segments of foodservice with this partnership,” Smith added.
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