USA – U.S. Wheat Associates (USW) has appointed Amanda Spoo as Director of Communications in its Arlington, Va., headquarters.
Spoo, who previously served as assistant director of communications for USW will continue to deliver on the organisation’s mission, which is to develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.
She will continue to direct USW’s online communications efforts while supporting public relations and marketing communications outreach to overseas wheat buyers and U.S. farmer stakeholders.
“Amanda continues to demonstrate a highly effective approach to her work with an increasing number of responsibilities,” said USW Vice President of Communications Steve Mercer.
“Under her direction, we are reaching a much wider audience of buyers and farmers through social media and online tools.
“Her leadership on a very successful revision of our website, www.uswheat.org, was a crucial part of that effort and we are pleased to recognize her contribution.”
She joined USW in 2015 as Communications Specialist and was promoted to USW Assistant Director of Communications in 2017.
Prior to USW, Spoo was Director of Communications with the Kansas Pork Association.
She holds a bachelor’s degree in agricultural communications and journalism at Kansas State University.
She worked three years as a Student Communications Specialist at the IGP Institute and as a Communications Intern in Government Affairs with ICM, Inc., a Kansas biofuels company.
She currently serves as AFA (Agriculture Future of America) Alliance Chair and Representative to the AFA board of directors.
She is also a member of AAEA-The Ag Communicators Network and the National Association of Farm Broadcasting.
USW operates in more than 100 countries, is managed by 17 state wheat commissions and is supported through cost-share funding provided by USDA’s Foreign Agricultural Service.
The firm’s board of directors recently elected new officers for the 2019-20 fiscal year.