Vegan brand Kite Hill secures US$40m in funding led by General Mills capital arm

USA – US vegan cheese and yogurt brand Kite Hill has secured US$40 million in funding led by 301 Inc, the venture capital arm of General Mills, to enable the brand to increase its capacity, invest in marketing, innovation and people to help fuel growth.

Kite Hill – which makes plant-based yogurts, cream cheese-style spreads, soft cheeses and ravioli – has its products on sale at retailers such as Whole Foods Market, Sprouts, Kroger and Target.

Cavu Venture Partners also participated in the financing round.

“This investment propels Kite Hill into a great position to continue our rapid pace of expansion.

We are eager to meet the seemingly insatiable consumer demand for our delicious chef-inspired plant-based, vegan foods. As such, we’ll be investing substantially in factory capacity expansion,” said Rob Leibowitz, Kite Hill CEO.

“We will also continue to innovate in product development and marketing to drive further awareness and adoption of our delicious foods which never compromise and always deliver extremely well on both taste and texture.”

Co-founder Tal Ronen said: “We started Kite Hill because we knew we could make first-rate dairy alternatives that everyone would love.

What we’ve created to date has exceeded our expectations. Now that we are available nationwide, we want to continue to offer people the high-quality, innovative products they have come to expect from us at Kite Hill.

We are showing consumers just how delicious plant-based foods can be.”

John Haugen, founder and managing director of 301 Inc, added: “Kite Hill continues to set itself apart in what is now a mainstream demand for plant-based nutrition.

As more people are making changes in their diet, we see incredible untapped potential in the market for the brand to expand its consumer base and grow.”

The funding by 301 Inc follows on from its investment earlier this year in plant-based beverage brand Urban Remedy.

Meanwhile, Cavu Venture partners has backed a range of brands this year, including: Bulletproof, Once Upon a Farm, Rebbl and Kettle & Fire.

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