UK – Re:Nourish, the world’s first grab and go fresh soups start-up, has secured a seven-figure investment from a fundraising that was led by German tech and nutrition investor Döhler Ventures, to expand the distribution footprint of its on-the-go fresh soups.
Founded in 2019 by former critical care nurse Nicci Clark, Re:Nourish claims to be the first soup brand in the world to have a heatable and fully recyclable bottle.
The brand says that its range can be enjoyed hot or cold straight from the bottle, with no utensils required, or resealed and put back in a bag for later.
The company says that it will look to use the new capital to increase marketing activity, including for an ad campaign at the end of September, as well as to fund growth into foodservice and major UK retailers. The brand will also be focusing on expansion into Europe.
“With the help of Döhler Ventures and the private investment angel, we now have an exciting pipeline of activity to help expand the business, including entering foodservice and launching the products into Europe.”Nicci Clark – founder, Re:Nourish
With the backing of this investment, Re:Nourish has already hired Steve Parsons to take on the position of head of foodservice and out of home.
In this role, Parsons who previously held positions at Plenish, B.fresh and Pukka, will help with the export of Re:Nourish products into Europe.
“We’ve secured a significant investment, which is a huge milestone for the business and I very much see this as an opportunity to further grow and disrupt the category,” said Re:Nourish founder, Nicci Clark.
“With the help of Döhler Ventures and the private investment angel, we now have an exciting pipeline of activity to help expand the business, including entering foodservice and launching the products into Europe.”
Re:Nourish recently added two new flavours to its offering. Fuel – Yellow Split Pea & Tumeric Daal and Energy – Pea, Basil & Lemon and are now available online and in stores.
The range now includes five flavours, with the addition of Immunity – Kale, Spinach & Turmeric, Calm – Tomato, Basil & Passionflower, and Digest – Roasted Carrot & Ginger.
Re:Nourish’s soups are high in protein and contain up to half the recommended daily intake of fibre.
Designed using heatable, recyclable, grab-and-go bottles these soups are both convenient and sustainable. They can also be enjoyed without the need for utensils, can be eaten warm or cold, and frozen for up to three months.
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