Venchi opens new flagship store in London

UK— Italian luxury chocolate and gelato manufacturer Venchi has expanded its operations in opening a new flagship store in Piccadilly, London, offering dozens of its product ranges.

The 100-sq.-meter store is its largest retail operation in the city. In addition to offering more than 60 different types of chocolates, Venchi is bringing house-made gelato in 16 flavors, including its latest vegan options.

The store also features two fountains with Suprema chocolate spread, flavorful gelatoshakes and a Wall of Fame made of chocolate bars.

Furthermore, the new store will have a dedicated coffee area to order signature drinks and crêpes as well as a selection of gourmet coffees with layers of Suprema spread and a choice of Chocoviar and Nougatine grains for the sweetest palates.

The venue will also exhibit its latest novelty, the Chocoviar wall, which is dedicated to Venchi’s iconic collection. A color spectacle, the wall will be populated with all available flavors from the collection: Gianduia, 75% Chocoviar extra fondente, Pistachio, Crème Brulée and Crème Suprema.

Thanks to this ongoing mission of elevating chocolate making to an art form, Venchi brings the true Italian tasting experience all over the world. We look forward to expanding our presence in the UK, a market of great taste

Daniele Ferrero, CEO of Venchi, Tweet

The secret recipe of the Chocoviar is the contrast between its unique taste, consistency and mouth-watering fillings. A colour spectacle, the wall will be populated with all available flavours from the collection: Gianduia, 75% Chocoviar extra fondente, Pistachio, Crème Brulée and Crème Suprema.

Daniele Ferrero, CEO of Venchi, for the special occasion, said: “Venchi chocolate is an Italian institution, but it’s the brand’s willingness to innovate and expand that has kept it on chocolate-loving lips for so many years across continents. Thanks to this ongoing mission of elevating chocolate making to an art form, Venchi brings the true Italian tasting experience all over the world. We look forward to expanding our presence in the UK, a market of great taste”.

The business now has a total of 150 stores across more than 70 countries, as it underlines a continued path of development with its retail portfolio, as well as enhancing its series of gourmet confectionery.

In London, it has six boutiques at Exhibition Road, King’s Road, Covent Garden, Hampstead and Richmond. It can also be found at luxury wholesalers Harrods, Selfridges, Eataly, and Fenwick. More recently, it opened a new store in Long Acre, in the heart of Covent Garden district and in Wardour Street, in the heart of Soho.

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