USA – American craft beer maker, Victory Brewing Company has unveiled plans pf setting up a new brewery and taproom in Philadelphia, US.
The brewer is planning to open a 14,000-square-foot facility that will feature three full bars, a full kitchen, 3,500 square feet of outdoor space that includes street-level seating and a rooftop patio, and a 10-barrel production brewing system.
Victory said the brewhouse will also become an innovation hub for its entire business and will complement its other locations in Pennsylvania.
Victory expects to open its facility by late 2020, joining Iron Hill Brewery, Yards Brewing Co. and other brewers who are also expanding their market share in Philadelphia.
While the company also has Victory Beer Hall at Xfinity Live in South Philly, its upcoming Center City location will serve as its first brewery and taproom in “the heart of Philadelphia,” a representative said.
Founded in 1996, the brewery makes beer brands such as Prima Pils, DirtWolf, Storm King and Golden Monkey from its locations in Downingtown, Parkesburg, and Kennett Square in Philladelphia.
“Victory’s leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia,” Victory’s co-founder Bill Covaleski said.
“We’ve been patiently looking for the perfect downtown Philadelphia location for years.
“This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer while expanding the audience for the entire craft beer industry.”
The company has also rebranded its entire line-up, launched popular new brands like Twisted Monkey and Cloud Walker, and contemporised its marketing approach.
Covaleski added; “This taproom represents the continued evolution of our brand. The experience in this taproom will be respectful of Victory’s history but will also represent our next chapter.
“We look forward to continuing to be a good community partner with other local craft brands as well as to the customers who sell our beer in the area.
“Above all, we will be sharing Victory beer with new guests visiting Philadelphia as well as giving our long-time fans an impactful, memorable experience.”