USA – American hemp ingredients company, Victory Hemp Foods has entered into a strategic partnership with food ingredients supplier, Applied Foods Sciences to elevate sales and marketing for its food and beverage ingredients.
Victory Hemp’s strategic partnership with Applied Foods is expected to expand the footprint for the company’s CBD-infused range of products, in which hemp grain can be used as ingredients.
Applied Foods will supply Victory Hemp’s food and beverage ingredients including their two proprietary ingredients, V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil, which will launch in July 2020.
Victory Hemp says that the two new ingredients “deliver the nutritional excellence found in hemp while providing neutral flavor and color and unique formulation characteristics that solve challenges for formulators across a broad range of product applications.”
As part of the strategic partnership, Applied Foods will provide marketing and sales presence as well as technical support, including formulation expertise, and customer service.
“AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders,” Victory Hemp founder and CEO, Chad Rosen said.
“This partnership will allow Victory Hempto apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”
Loretta Zapp, CEO of Applied Food Sciences, explains the strategy behind this partnership:
“As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients.
“We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavor.
“We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages. AFS is looking forward to bringing V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil to market.”
Applied Foods recently opened its Innovation Center at the University of Iowa’s Bio-Ventures Research Park to further expand its capabilities in developing novel, natural and organic ingredients.
The company says that one of the primary goals at the new Innovation Center is to help foster the growth of plant-based science and develop solutions for plant-based foods.