Walmart invests in US meat startup to enhance customer access to
sustainable beef

USA- American retail giant Walmart has agreed to buy a small portion of Nebraska-based Sustainable beef company in a bid to enhance access to high quality sustainable beef.

Walmart’s investment will assist Sustainable Beef in building a beef processing plant in North Platte, Nebraska.

In return, Walmart will have a seat on Sustainable Beef’s board as part of the investment and right to buy premium angus meat from Sustainable Cattle’s brand-new beef processing plant.

The beef industry is currently augmented by this relationship, which also gives ranchers more options to grow their businesses.

More than 800 new jobs will be generated by the plant, which is anticipated to commence ground next month and open by late 2024.

“At Walmart, we are dedicated to providing high-quality, affordable beef to our customers, and an investment in Sustainable Beef will give us even more access to these products,” said Tyler Lehr, senior vice president of merchandising for deli services, meat and seafood, Walmart U.S.

He noted that Sustainable Beef has a responsible approach to beef processing, one that includes creating long-term growth for cattle ranchers and family farmers.

“This investment provides greater visibility into the beef supply chain and complements Walmart’s regeneration commitment to improve grazing management,” added Tyler

We set out on a journey two years ago to create a new beef processing plant to add some capacity to the industry and provide an opportunity for producers to integrate their business of raising quality cattle with the beef processing portion of the industry and do it in a sustainable manner

David Briggs, CEO of Sustainable Beef. Tweet

Sustainable Beef will collaborate with cattle feeders and ranchers in order to better comprehend crucial components of the supply chain cycle, such as grain sourcing and pasture management.

Additionally, the retailer guaranteed that Sustainable Beef will adhere to its criteria for animal care and prudent antibiotic use.

“We set out on a journey two years ago to create a new beef processing plant to add some capacity to the industry and provide an opportunity for producers to integrate their business of raising quality cattle with the beef processing portion of the industry and do it in a sustainable manner,” said David Briggs, CEO of Sustainable Beef.

He added that during this journey they found that Sustainable Beef and Walmart aligned in their mission to provide consumers the positive experience of enjoying quality beef.

Earlier in 2020, Walmart announced the launch of a factory run by FPL Food in Thomasville, Georgia as part of a beef supply chain initiative that it has been expanding in recent years.

To further strengthen its efforts to improve the cattle supply chain, Walmart introduced the McClaren Farms private label beef brand in June of last year.

Walmart’s investment in Sustainable Beef LLC is the next step in the retailer’s commitment to enhancing customers’ access to premium beef at competitive prices while also expanding the capacity of the beef sector and ensuring the long-term economic survival of cattle ranchers.

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