Wayne-Sanderson Farms appoints Kevin McDaniel as New President and CEO
Wayne-Sanderson Farms has appointed Kevin McDaniel as its new president and CEO, following the announcement of Clint Rivers’ transition to Executive Chairman.
USA – Wayne-Sanderson Farms, the third-largest poultry producer in the United States, has announced the appointment of Kevin McDaniel as its new president and CEO.
McDaniel succeeds Clint Rivers, who will remain with the company as Executive Chairman of the Board until the 2026 fiscal year.
McDaniel, who has been with the company for several years, most recently served as Chief Operating Officer, overseeing key areas such as fresh, retail, and prepared foods.
Prior to this, McDaniel held various senior roles, including Senior Director of Fresh Operations and Vice President and General Manager of the Fresh Business Unit.
With over 30 years of experience in the poultry industry, McDaniel has worked in senior positions at Aviagen North America, OK Foods, and Pilgrim’s Pride Corporation.
His new role will see him continue the company’s growth by fostering a positive work culture, ensuring product quality, and maintaining strong partnerships with farm partners.
McDaniel holds a Bachelor of Science in Agricultural Economics from Stephen F. Austin State University and serves on the boards of the National Chicken Council and the US Poultry & Egg Association.
He has previously held leadership roles with The Poultry Federation, including Chairman, and was named Industry Man of the Year in 2011.
A Steady Future for Wayne-Sanderson Farms
In recent weeks, the company has also observed positive trends in the retail chicken sector.
Over the past 12 to 18 months, seasonal purchasing patterns have returned to historical levels, with fresh chicken sales remaining strong throughout 2024.
According to Drew Cole, Vice President of Retail Sales, demand for Wayne-Sanderson Farms’ products is expected to continue in 2025 despite challenges such as inflation and competition from other proteins.
The company is positioned to meet the growing demand, especially as more consumers seek affordable protein options.
Sales data indicates a steady year-over-year growth across the company’s key fresh chicken cuts.
A growing preference for budget-friendly options, such as dark meat and larger tray sizes, is a notable trend the company is monitoring closely.
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