Weetabix to double Nairobi capacity

KENYA – Weetabix East Africa Ltd is set to invest over Sh200 million in the expansion of its Nairobi factory, the UK-owned cereal maker has said.

The investment will increase the factory’s production capacity from the current 1,800 tonnes per annum to 3,600 tonnes.

Weetabix currently employs 165 people in its Nairobi operation, but the management said the expected increase in staff count will be announced after completion of the expansion plans.

“We have embarked on expansion plan to double our production capacity by next year April as we look at extending our market share to other regional countries,” said chief executive officer of Weetabix Food Company UK, Giles Turrell.

The firm, which is a fully-owned subsidiary of the UK’s Weetabix Cereal Company, manufactures Weetabix minis, Weetos, Fruit and Fibre, Branflakes and Oatibix.

It says demand for cereals in the region has gone up to 8.5 million kilogrammes from 1.5 million kilogrammes a day.

Weetabix East Africa supplies the Kenyan market and also exports to Tanzania, Uganda, Rwanda, South Sudan, and Burundi. The expansion will be financed by the British parent firm.

The manufacturing outlet is sin Nairobi’s Industrial Area. In April this year, the firm began training farmers on production of high quality wheat.

August 19, 2014; http://www.businessdailyafrica.com/Corporate-News/Weetabix-to-double-Nairobi-capacity/-/539550/2423258/-/rqtb2n/-/index.html

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