UK – The organic and natural food company, Wessanen UK has launched new organic gravy granules which it says are low in salt, providing consumers with healthier product alternatives.
Launched under the ‘healthier and sustainable’ range Kallo, the new gravy granules were developed to help consumers looking for better-for-you products in bigger pack formats.
According to Wessanen, the low-salt variant is also gluten-free, contains no artificial ingredients or added MSG, and is also suitable for vegans.
It targets to meet consumer demand for healthier food products while delivering the desired taste and flavor qualities.
“We pride ourselves on having a sustainable and healthy brand portfolio that can help consumers connect to nature through the foods they eat,” said Bryan Martins, marketing director at Wessanen UK.
“We’ve got some fantastic products under the Kallø brand that can help to support healthier living, and our new low salt gravy granules provide a host of nutritional benefits.
“With more people seeking out gluten-free or vegan- and vegetarian-friendly foods, Kallø is well placed to meet consumer trends and increase sales in the stocks and gravies category.”
They will be available in Waitrose stores in the UK with a recommended retail price of £2.99 (US$3.91).
The new range expands Kallo range which includes market-leading, organic rice cakes, as well as other savoury snacks, stocks, gravies and cereals.
Recent additions to the Kallø portfolio include a range of Pop-Crisps and lentil-based rice and corn cakes.
Wessanen’s portfolio also includes Whole Earth brand of peanut butter, organic spreads, cereals and drinks; Clipper Teas and Mr Crimble’s, a brand of gluten-free macaroons, cakes, biscuits and nibbles.
The company recently expanded its portfolio with the launch of a new intensely roasted peanut butter under the Whole Earth brand.
Wessanen has confirmed that it is in discussions with a consortium of funds managed by PAI Partners SAS for a potential takeover.
Wessanen which focuses on organic and whole foods with operations in Europe and North America posted 0.6% growth in revenues to US$712.87 million in the year 2018.