ETHIOPIA – Wild Coffee Ethiopia, an emerging coffee company, has been recognized as one of the rising star companies of the year in Africa, receiving an award at Africa Food Awards ceremony held at Safari Park Hotel in Nairobi.
While receiving the award, the Managing Director of Wild Coffee Ethiopia, Gezahegn Mamo, announced that the company will open the first international wild coffee tasting house in Nairobi very soon.
The Wild Coffee assortment offers a wide and diverse range of roasted coffee to satisfy every palate with flavors, including those of deep spicy, floral, herbal, winey, or fruity blends.
It promotes authentic Ethiopian coffee flavors to the world, offering customers a wide selection to choose from. Wild Coffee products consist of whole beans and ground coffee.
Since its first edition in 2017, the Africa Food Awards celebrates people, new product innovations, sustainability initiatives, and leading companies in Africa’s food industry. The award has become sub-Sahara Africa’s most respected food industry award.
Over 50 African companies received different awards in various categories at the recognition ceremony.
The award confirmed the superiority that Ethiopia has taken in making coffee the country’s symbol of trade and becoming the biggest African producer of the commodity.
According to the Ethiopian Coffee and Tea Authority, the East African country has been commissioning strenuous quality measures to enhance its coffee export earnings and strategies to help it to reach almost 1.26 million MT in 2033.
ECTA, through this Comprehensive Ethiopian Coffee Strategy and Implementation Roadmap (CECSIR), aims to develop a long-term, shared vision for the coffee sector in Ethiopia.
Additionally, ECTA also has a strategy developed in collaboration with the Ethiopian Institute of Agriculture Research (EIAR) and international nonprofit TechnoServe, which identifies opportunities across the coffee value chain to improve incomes for farmers and create jobs for millions of workers.
The strategy is divided into six key pillars that correspond to important sections of the Ethiopian coffee value chain: research, production and extension, value-addition, processing, marketing, and strengthening the coffee sector.
The non-profit organization said the success of the strategy will require continuous and coordinated efforts from all relevant private and public stakeholders as well as support from key financial and technical partners, donors, and investors.
Ethiopia has secured more than $1.1 billion from coffee exports in the first 11 months of the current 2022/23 fiscal year despite a drop in volume, according to the governing body of the sector.
About $1.15 billion has been secured from 110,000 tons of coffee export during the 11 months, per the Authority.
This trend put the target to ship 360,000 tons of coffee and secure $2 billion in revenue during the 2022/23FY, which ends this month, beyond reach.
Last year, Ethiopia, for the first time in its history, exported 300,000 metric tons of coffee valued at US$1.4 billion to the global market. The achievement was made when the price of Arabica coffee in the global market enjoyed well above US$2 per pound for most of 2022.
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