UK – William Grant & Sons, the Glenfiddich and Grant’s maker, has expanded its whisky portfolio with the introduction of “Wildmoor,” a blended scotch brand featuring a range of whiskies aged between 21 and 40 years.
According to the Grant’s maker, this new collection aims to celebrate Scotland’s diverse terrain and offers a unique flavor journey through its seven-strong range.
The Wildmoor range includes two travel retail exclusives: the Waking Forest 23-Year-Old and the Tropical Coast 30-Year-Old.
These whiskies are set to debut in the duty-free market with a high-profile activation at Singapore Changi Airport in partnership with Lotte Duty Free.
Starting from May onwards, the range will be showcased at London Heathrow Airport with Avolta and at select airport locations across the Asia Pacific region.
Collaborations with renowned duty-free retailers such as King Power in Thailand, Lagardère Travel Retail and China Duty Free Group in China, and The Shilla Duty Free and Shinsegae Duty Free in South Korea are expected to further enhance the brand’s visibility.
Crafted under the expertise of Master Blender Brian Kinsman, Wildmoor aims to capture the essence of Scotland’s wild landscapes.
Kinsman stated, “Wildmoor guides us through ancient moorlands, rugged coastlines, dense forests, unspoiled mountain ranges, and imposing lochs. It’s a flavor map of Scotland in a glass.”
The collection boasts a variety of expressions, including the Dark Moorland 23-Year-Old, a blend of Highland and Speyside malts with Lowland grain whisky, finished in oloroso Sherry casks.
The Rugged Coast 30-Year-Old, inspired by Scotland’s western coastline, features notes of peat and stone fruit, derived from its finish in oloroso Sherry casks.
The oldest expression, Black Mountain 40-Year-Old, incorporates rare grain and Highland malts, finished in a PX Sherry cask.
The spirits company noted: “It is the peak of the range, drawing inspiration from the towering dark mountains of Northern Scotland.”
Kinsman also provided recommendations for enhancing the tasting experience, suggesting garnishes such as lavender and thyme for the 23-year-old, wood chips for the 30-year-old, and sugared orange for the 40-year-old.
The prices ranging from £185 (US$233) for the Dark Moorland 23-Year-Old to £960 (US$1,212) for the Black Mountain 40-Year-Old in the UK.
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