SOUTH AFRICA – South African renowned dairy brand, Woodlands Dairy’s First Choice has made a significant splash in the confectionery industry by introducing their innovative on-the-go flavored custard treats.

The delightful 200g pouches of goodness will be available in a variety of tempting flavors, including Chocolate, Candy Floss, Cream Soda, and Coco Pine, promising to bring joy to the hearts and palates of people in Mzansi.

Marilee Jansen van Nieuwenhuizen, the brand manager at Woodlands Dairy and First Choice, shared the motivation behind this exciting launch.

She explained that while traditional custard typically has a vanilla flavor, the brand saw an opportunity to diversify their offerings in the market.

“We recognize the importance of making snack time enjoyable for everyone, especially our kids. So, we’ve crafted a range of on-the-go custard packs that are not only delicious, creamy, and rich but also convenient to savor until the very last drop,” she stated.

She added that the packaging is color-coordinated with the custard, enabling consumers to select their preferred burst of colors and delightful flavors.

Taking inspiration from the success of flavored milk and children’s yogurt, First Choice thoughtfully selected flavors that would appeal to a wide range of taste preferences.

The packaging strikes a perfect balance, making it effortlessly portable and an ideal companion for school, work, gatherings, and outdoor excursions.

Although primarily designed as a snack or treat, this custard also is set to offer the added benefit of dairy nutrition. It complements both warm and cold desserts, making it a versatile addition to any meal.

Furthermore, the packaging is designed to feature vibrant characters and to catch the eye and charm consumers of all ages.

Marisa Maccaferri, the marketing executive at Woodlands Dairy and First Choice, emphasized their commitment to sustainability stating the purchase of the product would support South African dairy farmers, endorsing sustainable farming practices and community development.

In addition, Marisa noted that the company’s comprehensive sustainability initiatives align with the United Nations Sustainable Development Goals, covering environmental, social, and governance aspects.

To promote this exciting launch, First Choice has devised a comprehensive marketing strategy, including engagement on social media, in-store tastings, radio promotions, and captivating advertisements.

Exciting consumer merchandise giveaways and appealing prizes for all age groups will be launched to generate enthusiasm and widespread interest in the product.

Woodlands Dairy’s First Choice once again demonstrates its dedication to innovation, flavor diversity, and sustainability with the introduction of these delectable custard treats.

With flavors to suit every palate and a commitment to ethical and sustainable practices, First Choice Flavored Custard is poised to become a beloved household staple throughout South Africa.

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