INDIA – Yakult Danone India, the company behind the probiotic drink Yakult has appointed Hiroshi Hamada as managing director effective 4th April 2022.
Hamada took charge from Minoru Shimada who had led the company for over 10 years. He will be based in New Delhi at Yakult India’s head office where he will be leading the business operations for the Indian market.
With more than 33 years of experience in the corporate world, Hamada has had a chequered career in different verticals, giving him a distinct edge to steer the company into its next phase of growth, as a leading probiotic food company.
During his tenure at Yakult Honsha located in Japan, he was instrumental in the establishment of the Yakult European Research Institute in Belgium and played a critical role in joint clinical trials with the National Institute of Cholera and Enteric Diseases (NICED), Kolkata.
Additionally, he played a pivotal role in building a home delivery business model in Yakult Indonesia, before moving to Yakult Malaysia as marketing director.
His 8-year-long deep insight into marketing led him to rein in the Malaysian market with 6 years of being managing director at Yakult Malaysia.
Hiroshi Hamada, MD of Yakult Danone India said, “We are guided by our core philosophy to relentlessly pursue and provide good health to all. Probiotics are not new to India, but we continue to engage, propagate and educate the health benefits of the unique probiotic bacteria, Lactobacillus casei strain Shirota (LcS) in Yakult which is scientifically validated to improve intestinal health and build immunity.”
With his motto of not giving up and facing challenges with grit and perseverance, he steered Yakult Malaysia to be able to boast of selling over 350,000 Yakult bottles per day.
He stated that Probiotics is not new to India, but they will continue to engage, propagate and educate the health benefits of the probiotic bacteria, Lactobacillus casei strain Shirota (LcS) in Yakult.
Hiroshi Hamada has promised to deliver good health in a probiotic way to consumers through their signature Probiotic – Yakult and improve their intestinal health for a better and more productive life as it is pertinent to take care of people’s health.
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