Zambeef receives excellence award from Zambia Institute of Public Relations and Communication
The company secures three awards at the Zambia Institute of Public Relations and Communication (ZIPRC) ceremony.
ZAMBIA – Zambeef Products Plc has won three awards at the Zambia Institute of Public Relations and Communication (ZIPRC) Awards, recognizing its achievements in corporate communication.
The company received first place in the categories of Best Crisis Communication Management, Best Digital Media Campaign, and Best Public Relations Campaign.
During the event, Zambeef’s Chief Executive Officer, Faith Mukutu, acknowledged the team’s efforts and encouraged further innovation in communication strategies.
Senior executives, including Ezekiel Sekele from Corporate Affairs and Sustainability, Nyangu Kayamba from Human Resources, and Gerrie Kapfidze from Commercial, attended the ceremony alongside their teams.
Mukutu emphasized the role of effective communication in Zambeef’s operations, stating that the awards reflect the company’s commitment to maintaining strong engagement with stakeholders.
Beyond its communication success, Zambeef also reported revenue and volume growth for the financial year ending September 30, 2024, despite facing economic and environmental difficulties.
The company generated revenue of US$295.1 million (ZMW 7.3 billion) and gross profit of US$99.8 million (ZMW 2.5 billion), marking a 21% increase in local currency terms.
At its 30th Annual General Meeting, Mukutu outlined the company’s strategic focus on cost efficiency, expanding capacity, and divesting non-core assets to sustain its performance.
She expressed confidence in Zambeef’s future, highlighting its long-term commitment to growth and value creation for stakeholders.
The year brought several obstacles, including high inflation, fluctuating exchange rates, and rising input costs due to energy shortages.
Climate change also affected agricultural production and energy supply, while an anthrax outbreak in Zambia’s cattle regions disrupted beef availability in the first quarter.
However, cattle movement restrictions were lifted later in the year, leading to improved beef supply and higher volumes in subsequent quarters.
Expansion and sustainability initiatives
Zambeef’s five-year, US$100 million expansion plan, launched in 2022, continues to progress.
The Mpongwe Farm expansion has enhanced production, highlighted by an additional 9,460 metric tonnes of wheat harvested in 2023.
The company also emphasized sustainability, advancing renewable energy, optimizing water use, and supporting community development initiatives.
Board Chairperson Patrick Wanjelani commended the company’s ability to adapt and grow, saying, “Strategic investments and operational efficiency have been critical to delivering value and achieving business sustainability.”
Celebrating 30 years of operations, Zambeef remains one of Zambia’s largest integrated agribusinesses, involved in beef, poultry, pork, dairy, and crop production.
The company is listed on the Lusaka Securities Exchange and London Stock Exchange, with a vision to enhance food security and economic development across southern Africa.
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